Is Zynga shaking in its boots yet? Probably not, but the next major move by Japanese competitor DeNA might make the San Francisco-based red dog snarl. DeNA, who recently acquired American developer Ngmoco for $400 million to help with the global expansion of its Mobage mobile social games platform, will initiate phase one this month. Reuters reports that the game publisher will soon go global with a Mobage app for Android devices everywhere.
In an interview recently, DeNA CEO Isao Moriyasu revealed plans to expand into Europe and other parts of Asia through acquisitions, though the company is also in talks with overseas mobile carriers to provide easier access to and payment support for DeNA games. A Chinese version of the Mobage Android app is coming this summer as well.
It might be a smart move to go for a wider platform like Android to start a global mobile games network, but it's only a matter of time before Mobage must head to iPhones and iPads. When it comes to mobile gaming, we all know that the App Store is where the action is. And if DeNA can swoop in and provide games that knock the likes of Angry Birds and Fruit Ninja off of their thrones, then more power to them.
[Image Credit: Octoba]
Are you going to try Mobage for you mobile gaming fix when it releases around the world? Do you think Mobage has a chance of beating Zynga to the punch in mobile games?
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