Over the past year, social game developer Double Down Interactive watched its Facebook game DoubleDown Casino climb from the bottom of the ladder towards the top, ending the year as the #4 most popular Facebook game in Facebook's end of the year popularity list. The game currently sits at 4.7 million monthly active players (1.3 million daily players), with Double Down expecting that number to grow throughout this year, especially due to its new backing from International Game Technology (IGT), which today announced its acquisition of the developer for $500 million.
"Double Down and IGT share complementary cultures focused on innovation and creativity. Both companies are committed to providing unrivaled quality, service and entertainment to millions of players," said Greg Enell, CEO of Double Down via a company press release. "Leveraging IGT's Research and Development, global reach, and best-in-class content will provide our loyal player base with an even more robust experience and is expected to augment Double Down's growth trajectory."
Double Down's family of employees will grow from 70 to 80 after this acquisition, but will continue to operate fairly independently after the transition.
With these extra resources, it leaves us to wonder what's next for Double Down. Could we see additional games added to DoubleDown Casino (which already hosts blackjack, slots and video poker), or will the focus now shift to entirely new titles to further combat the biggest names on the service (IE: Zynga)? We'll make sure to keep track of things, and will let you know as we learn more of what the future holds for both Double Down and IGT.
Are you a fan of DoubleDown Casino on Facebook? Are there other casino games that you would like to see added to DoubleDown Casino?
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